DATA THEFT AND DEEPFAKES — How AI Is Powering the Next Wave of Identity Fraud

Written By Myrah Del Rosario

AI-driven identity theft is on the rise.

Discover how scams like voice cloning and deepfakes work—and how R23 Law’s Consumer Protection Attorneys can help you fight back.

As artificial intelligence (AI) evolves, so do the tactics of identity thieves.

While AI has created breakthroughs in medicine, automation, and security, it has also become a powerful tool in the hands of scammers. From voice cloning to hyper-realistic “deepfakes,” cybercriminals are using this technology to impersonate real people—and steal their money, their access, and their identities.

At R23 Law, our California Identity Theft Victim Lawyers are seeing a troubling rise in cases linked to AI-enhanced fraud. Here’s what every consumer needs to know about this fast-growing threat—and what you can do to protect yourself.

How AI Is Fueling Modern Identity Theft

Voice Cloning

Scammers can now use AI to mimic your voice—sometimes with just a few seconds of audio scraped from social media. Imagine your relative getting a phone call from “you,” begging for help or money. It’s not just emotional manipulation—it’s often successful.

Worse, voice cloning can even bypass biometric voice authentication, granting unauthorized access to financial or healthcare accounts.

Deepfake Impersonation

“Deepfake” technology allows criminals to generate life-like video or images of people who appear real but are entirely synthetic. Fraudsters use this to impersonate family members, company executives, or even celebrities—often tricking victims into wiring money or giving up personal data.

These scams aren’t just creepy. They can be devastating, both financially and emotionally.

Protecting Yourself from AI-Driven Identity Theft

The rise in AI abuse calls for smarter safeguards. Here are three key tips to protect your personal information:

1. Turn On Two-Factor Authentication

Enable two-factor authentication (2FA) for all sensitive accounts, especially banking, investment, and cloud storage. This adds an essential layer of security—even if a scammer obtains your password or voice.

2. Make Social Profiles Private

Limiting who can see your videos, photos, or audio clips reduces the raw material scammers need to create voice clones or deepfakes. What you post publicly can—and increasingly will—be used against you.

3. Stay Current on Scam Tactics

AI-driven scams evolve quickly. Follow trusted cybersecurity sources, and if something feels off—pause. Don’t respond to high-pressure requests for money or personal information, even if they come from someone you “know.”

When Prevention Fails, R23 Law Steps In

Despite your best efforts, identity theft can still happen. If you’ve been impersonated using AI, or if your data was used in a scam you didn’t authorize, you don’t have to deal with the aftermath alone.

R23 Law’s Consumer Protection Attorneys are experienced in:

  • Investigating identity theft cases involving AI manipulation

  • Holding scammers and negligent platforms accountable

  • Helping victims clear their names and recover losses

  • Filing claims under state and federal consumer protection laws

AI Might Be Smarter—But So Are We

Identity thieves may use cutting-edge tech—but we use cutting-edge legal strategy.

🛡️ Contact R23 Law today for a free consultation. Our team is here to help you fight back against digital fraud and restore your security, your finances, and your peace of mind.

Myrah Del Rosario
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